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Medical

LabTag

Lead UI/UX Designer
Visual Design and CSS Integration
Montreal, QC

  • Created captivating and functional design mockups for web pages.

  • Submited detailed design instructions to the web development team to implement.

  • Followed brand guidelines and ensured consistency of style across the whole website.

  • Establishing design guidelines, standards, and best practices.

  • Directed internal design process, working in tandem with developers.

  • Designed and developed fully responsive templates inside Elementor with custom CSS.

    • labtag.com
Visual Design
COVID-19 Laboratory Labels
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Printing Solutions LabTag
Checkout Experience:
UI/UX Case study

Improving the checkout flow to increase the conversion rate. In order to boost the sales of an e-commerce website, we want the users to have a hasslefree experience from cart to checkout.

  • Why do some users face problems in performing a successful checkout at an e-commerce website?
  • What causes frustration in a new or a frequent user which can negatively affect their conversion rate?
  • Are you asking them too many details during the checkout process?
our process03
Existing problems on the website
High user drop off rate

There were user dropoffs from the cart page to the shipping page. There was a further dropoff of users from the Shipping page to the Payment page. This leads to a low conversion rate.

Concerns regarding payment security

There weren’t any visual cues to address how secure the payment of the website was to ensure that the customer's money is safe and is sent through a secure payment gateway.

Browse and analyze amazing checkout experience

Sephora

Form Design & Features: Streamlined, Guided Accordion Checkout

Sephora's checkout process adopts a seamless accordion-style design, guiding users effortlessly through each step with clarity and precision.

User Attention & Interactions: Distraction-Free, Contained Checkout

The design minimizes visual clutter by featuring only essential information and actions on the checkout page, fostering a distraction-free and user-centric experience.

Default Values & Autocomplete: Strategic Call-to-Action Activation

The call-to-action button becomes clickable only after users have completed all necessary details and form fields, preventing premature submissions and reducing errors.

Order Review: Prominent, Always-Visible Summary

Sephora's checkout excels in presenting a user-friendly order review section, prominently displaying a concise summary of selected items, prices, and quantities.

Original checkout flow:

wireframes

checkout flow

ui/ux redesign

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LabTag

'Thank You' Page Redesign

Goal: Improve overall design, get users to sign up for newsletter and increase website conversion.

Project Outcomes

Improved Conversion Rates

The redesigned thank you page has effectively boosted conversions through its streamlined layout and strategic placement of calls-to-action. Users are now actively engaging in desired actions, such as filling out surveys, and reading the blog, leading to a significant improvement in conversion rates.

Increased User Engagement

This page has experienced a notable increase in user engagement. Users now spend more time on the page, indicating a higher level of interest and engagement with the content.

Enhanced Lead Generation

The inclusion of the newsletter sign-up form has significantly contributed to lead generation efforts. By capturing users' contact information, such as their email addresses, the company has been able to build a valuable database of potential leads for future marketing initiatives.

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