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SUPPLIER OF IT SERVICES

Maverin

TRUSTED INDIGENOUS SUPPLIER OF IT SERVICES

Maverin provides strategic IT consulting and support, helping businesses navigate the ever-evolving technology landscape. With expertise in IT solutions, the company partners with organizations to optimize systems, enhance security, and drive digital transformation.

Learn more about the company
Objective:

Redesign Maverin’s website to address its outdated look and low conversion rates. The previous site failed to effectively communicate Maverin’s expertise and value, leading to missed opportunities. The new design focuses on a modern, user-centric approach that enhances clarity, credibility, and engagement—ensuring potential clients quickly understand Maverin’s IT solutions and are encouraged to take action.

Revamping Maverin’s Website
Enhancing Usability & Conversions

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Original App Pages:
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Driving Innovation Through Creative Design

I developed a unique and intuitive website that reflects my creative approach, elevating the user experience while effectively communicating Maverin's expertise.

View the Polished Design
The Challenge

An Outdated, Underperforming Website

Poor Conversion Rates:

Maverin’s previous website failed to clearly communicate the company’s expertise and services. Visitors struggled to understand what Maverin does, leading to low engagement and minimal contact form submissions.

Outdated & Ineffective UI:

The design felt outdated and failed to instill trust or credibility. Visual inconsistencies, poor typography, and a lack of hierarchy made it difficult for users to navigate and absorb key information.

Redundant CTAs & Navigation Friction:

The site featured excessive “Read More” buttons that led to unnecessary clicks and user frustration. Key actions, like reaching out for consultations, were buried, making it hard for potential clients to take the next step.

Lack of Trust & Credibility Indicators:

The old website lacked social proof, case studies, or client testimonials, making it difficult for visitors to trust Maverin’s expertise. Strengthening credibility through strategic content and design was essential to improving conversions.

User Engagement Optimization

Call-to-Action Visibility:
Were you able to easily find and understand Maverin’s primary call-to-actions (e.g., Contact Us, Learn More)?
Clarity of Offering:
Was it clear what services Maverin provides within the first few seconds of visiting the site?
Did you feel any confusion about how Maverin could help your business?
Trust & Credibility Factors:
Were there elements (testimonials, case studies, industry partnerships) that reassured you of Maverin’s expertise?
Did anything feel missing in terms of building trust with potential customers?
Conversion Roadblocks:
What prevented you from reaching out via the contact form?
Did you feel like there was enough incentive to get in touch with Maverin?

Homepage Redesign

Revamping the home page for improved usability, optimized data visualization, and enhanced user engagement.

Revamped App Design:
High-Fidelity Visual Concepts

view live website

LinkedIn Banner Design for Maverin

Redesigned for clarity, engagement, and better data visualization—making Maverin’s value instantly clear.
Conclusion:

Redesigning Maverin’s website was an opportunity to apply strategic UX and product design expertise. By focusing on clarity, usability, and conversion optimization, I transformed an outdated, underperforming site into a modern, engaging platform that effectively communicates Maverin’s value and drives user action.

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